Web Software Development & Technology Solutions — Geelong

Technologythatworksforyourbusiness

I help businesses in Geelong and around Australia launch products, modernise systems, and make technology decisions with confidence.

What I do

Web & App Development

Custom websites, web apps, and mobile apps built with modern frameworks. From landing pages to full e-commerce platforms.

AI Prototyping & Productionisation

Turn AI proofs-of-concept into production-ready products. I bridge the gap between experimentation and reliable, scalable systems.

LMS & Course Development

Instructure Canvas course builds, LTI integrations, and learning platform configuration for education and corporate training.

CRM Migrations

End-to-end CRM migrations — data mapping, workflow automation, and integrations that keep your team moving.

Content Management Systems

CMS implementations — I have extensive experience with content management using both bespoke and off-the-shelf platforms. I have my own proprietary CMS for clients called PopcornCMS (20 years in the making).

Technical Consulting

Architecture reviews, technology selection, and hands-on guidance for teams navigating complex technical decisions.

Fixes & Maintenance

Broken sites, slow performance, security issues, SEO problems. I diagnose and fix what's not working.

Multimedia & Interactive

Rich interactive experiences, data visualisations, 3D, VFX, animations, and creative technology — from kiosk systems and stadium graphics to camera-based mobile apps.

Recent work

Tour Booking System Migration

Migrating a growing travel company from Trello and Excel to a full-featured CRM — capturing leads, managing contacts, and coordinating bookings for adventure tours.

Nevermind Adventure Tours2026

Amy Wright — Folio

Custom Squarespace website design and build for a creative professional.

Amy Wright2026

E-commerce Inventory Syncing

Custom inventory synchronisation system connecting point-of-sale with online store for a busy retail bike shop.

Hendry's Cycles Geelong2025

Floorplan Customer Activity Heatmap

Data visualisation tool mapping customer movement patterns across retail floor plans for the innovation team.

Kmart Australia2025

Rapid Front-end Development

Fast-turnaround Bootstrap 5 front-end build for an Australian drone technology startup.

Reconnaître2024

What clients say

Panko Digital was instrumental in getting our online store and sales inventory synced up at a crucial time for our Geelong business.

Simon Gerrans

Simon Gerrans

Hendry's, Geelong, VIC

We've collaborated with Panko Digital for years, and Steve always delivers. Whether it's a large, technically challenging project beyond our in-house expertise or a minor development update, everything is handled promptly and with care.

Aaron Lee

Aaron Lee

Caramel Creative, South Melbourne, VIC

I had so much fun working with Panko. They assisted us with a custom app for a client at an important point in our scale-up journey.

Nic Hinwood

Nic Hinwood

Keo Design, Tamworth, NSW

Panko helps us with web and CMS tasks of all shapes and sizes and is a reliable and trusted partner.

NL

Nick Lowman

Aspect Marketing, Melbourne, VIC

A HUGE shoutout of thanks to Panko who built my site during their holidays and I couldn't be happier with the result.

Richard Bradshaw

Richard Bradshaw

Loan Scenarios, Melbourne, VIC

We needed a local Geelong software company to help take our Grain Harvest Management AI prototype to the next level and Panko digital did a great job of completing our tasks. Any issues have been dealt with promptly.

TM

Tyler May

AGPlus Grain Services, Geelong, VIC

FAQ

Answers to common questions about working with Panko Digital.

What web development services do you offer in Geelong?+

Panko Digital offers custom web and app development, AI prototyping and productionisation, LMS course development, CRM migrations, and technical consulting — all based in Geelong, serving clients across Victoria.

Can I just do this myself using AI tools?+

I have worked for businesses in launching, growing and maintaining software at scale for over two decades. There are tried and tested processes for healthy software development life cycles, and I help clients with the technical parts they don't know how to leverage AI for.

Do you work with businesses outside Geelong?+

Yes. While based in Geelong, Panko Digital works with businesses across all of Australia, delivering remote-friendly engagements for web development, AI, CMS and CRM projects.

What industries do you specialise in?+

Panko Digital has delivered projects across tourism, e-commerce, education, retail, finance and professional services — including booking systems, inventory syncing tools, interactive learning platforms and custom multimedia experiences.

Steve Smith

Get in touch

I’m Steve — tell me about your project and I’ll get back to you within a day.